The Automotive Video Platform
AutoRoll Video turns accurate vehicle imagery and VIN-specific data into compelling automotive video — automatically, for every vehicle in inventory.
One VIN. One video. Automatically.
AutoRoll Video
Transform existing vehicle images and VIN-specific data into compelling automotive video—automatically. AutoRoll Video brings every vehicle to life with natural motion, intelligent storytelling, professional voiceover, music, titles and verified vehicle details.
Editions
Turn accurate vehicle imagery and data into engaging, mobile-first videos—automatically and at scale.
Choose the production style that fits your inventory, marketing channels and brand. From clean voice-led vehicle videos to fully personalized AI salesperson experiences, AutoRoll makes it possible to create consistent video for every vehicle.
Level 1 — Essential
A clean, voice-led vehicle video without background music.
An automated VIN-specific video combining accurate vehicle imagery, key features, professional narration, dealership branding and a clear call to action.
Includes
Level 2 — Complete
A complete, professionally produced inventory video.
Everything included in AutoRoll Voice, enhanced with licensed background music, polished transitions and a more engaging presentation for websites, social media and digital advertising.
Includes
Level 3 — Personalized
Give every vehicle a personal introduction.
A mobile-first AI salesperson introduces the vehicle, guides the shopper through its highlights and delivers a personalized invitation to contact or visit the dealership.
Includes
| Capability | Voice | Video | Spokesperson |
|---|---|---|---|
| Automated video for each VIN | |||
| Professional AI narration | |||
| Accurate vehicle images and data | |||
| Key features and specifications | |||
| Dealership branding | |||
| Licensed background music | |||
| Professional pacing and transitions | |||
| Exterior and interior presentation | |||
| Multiple marketing-ready formats | |||
| AI salesperson introduction and closing | |||
| Mobile-first selfie-style presentation | |||
| Custom avatar, scripts and offers |
Start with a clean automated presentation, add full music and production, or create a personal AI salesperson experience that turns every vehicle into a conversation.
The Raw Elements
One Cadillac CT5 VIN. Nothing but the photographs already sitting in the dealership feed — exterior angles, wheels, cabin, controls, seating — plus the vehicle's own year, make, model, trim and colour data. No shoot, no crew, no manual editing session.
Beyond Traditional Pic-to-Vid
Traditional Pic-to-Vid moves between static images using basic pans, zooms and transitions. AutoRoll Video goes further—creating lifelike vehicle and camera movement while combining accurate imagery, VIN data, narration, music and feature-driven storytelling.
The Feature Bible
Every script answers one question first: why would someone choose this vehicle? The Feature Bible maps common buyer motivations to the features AutoRoll can verify for that specific VIN — so the story is led by shopper intent and supported by confirmed vehicle data, not by whatever the photo set happens to show.
“Will this keep my family safe and comfortable?”
Verified features used
“What will this cost me to drive every day?”
Verified features used
“Can it handle the work and the weekends?”
Verified features used
“How will it behave in bad weather?”
Verified features used
“Does it work the way I already live?”
Verified features used
“Does it feel like a step up?”
Verified features used
“Is this the right vehicle at the right price?”
Verified features used
Only features AutoRoll can confirm for the VIN are used in the script. Anything unverified is left out rather than assumed.
Combine accurate vehicle imagery and VIN data to create video for the correct year, make, model, trim and color.
Transform static vehicle imagery into natural, cinematic movement that goes beyond conventional pans and zooms.
Generate vehicle-specific scripts that highlight meaningful features, specifications and selling points.
Create natural narration supported by an automotive pronunciation library for brands, models, colors and vehicle terminology.
Select and mix music automatically to create a polished soundtrack without overpowering the narration.
Review source images and generated footage to help maintain vehicle accuracy and visual consistency.
Automatically add branded opening and closing titles, vehicle information and calls to action.
Create finished video for VDPs, dealer websites, paid media, social channels, email and digital retail experiences.
How It Works
Receive vehicle imagery and VIN-specific data through an inventory feed or API.
Review image quality and confirm year, make, model, trim, color and visible vehicle details.
Generate motion, script, voiceover, music, titles and vehicle-specific storytelling.
Deliver completed videos to VDPs, dealer websites, advertising, social media and other retail channels.
One VIN. One Video. Automatically.
Capabilities
Transform vehicle imagery and data into realistic, engaging automotive video.
Review imagery, vehicle attributes, scripts, narration, pronunciation and branding before publication.
Publish or securely syndicate video across websites, advertising, social media, email and digital campaigns.
Secure Syndication
AutoRoll connects each video to the appropriate vehicle and securely delivers it across the digital shopping journey.
Add AutoRoll video to an authorized page using a Context ID with a VIN or Content ID.
Allow website providers to resolve the correct content for each vehicle through a structured integration.
Use approved domains, authorized contexts and secure playback to control where content appears.
Automotive Scale
AutoRoll creates repeatable automotive video production without sacrificing vehicle relevance or brand control.
Who It's For
Extend brand and model storytelling consistently across every market and campaign.
Give every rooftop and every VIN video merchandising without adding production work.
Produce campaign-ready vehicle video for clients on media timelines.
Resolve and serve the right vehicle video inside the experiences you already power.
See how AutoRoll can turn your existing vehicle imagery into engaging video experiences at scale.